Downstage Marketing Manager and former actor Aaron Alexander blogs about what makes our artists unique!
Me, playing dead with Geraldine Brophy, Romeo & Juliet, Downstage 2004 |
These guys own their projects.
I don’t just mean in terms of intellectual property – though that is true, and important. These companies are each built around a nucleus of artists who believe that together they can create something new; something unique – a theatre experience you will never forget.
SEEyD, The December Brother 2010 |
They love them.
Over the years I’ve been involved in making theatre that was a labour of love, and theatre that was a job. Both arrangements can yield great results, but there’s no question in my mind that the potential of a work of art driven by shared passion is many times greater than a mercenary project.
For me, that’s the great joy of working at Downstage in 2012.
Artists enter this building buzzing. I can see on their faces the anticipation, the readiness, the desire to share this thing into which they’ve poured their hearts, to put it on stage, where it truly belongs.
a slightly isolated dog Death & the Dreamlife of Elephants 2011 |
We tell them this, and to back it up, we invest cash and resources into their project. It's a partnership.
When you come to a Downstage production in 2012 you’ll find artists whose soul is in the work you’ll witness. And as they return as Resident Companies, or with new projects, you'll be able to develop a relationship with the artists that hit the mark for you. As they grow and develop, exploring the ideas and styles they love, you can join in that journey. All of us do this with musicians all our lives. At Downstage we want people to understand that this is possible with our theatre companies.
HACKMAN Apollo XII: Mission Control 2010 |
Just consider your own industry - whatever that may be. A well-organised, well-managed team of talented professionals employed to take on a project will surely produce a strong result. But a start-up - a company of professionals who share a vision and a common goal, who truly believe in the project and want it to be a success with all their heart because it belongs to them...
They can make magic.
They can do Art.
See you at the theatre.